You Like It...It Likes You.
It started out as Bib-Label Lithiated Lemon-Lime Soda and was tested for more than 2 years, over 11 different formulas. The moniker eventually became 7UP and the Howdy Corporation in St. Louis MO. that created it became the Seven-Up company. Known for it's iconic "Uncola" branding of 1967...Hear No Cola, See No Cola, Drink Uncola..7up set itself apart from it's competition and became a part of a counter cultural that symbolized being true to yourself and challenging the status quo.
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